The El Morocco was the brainchild of industrialist Ruben Allender, whose dream was to bring Cadillac style to the masses. Each El Morocco began life as either a Chevy 210 Hardtop or Bel Air Convertible. Then the cars were extensively modified at Allender’s shop in Detroit with lead filler and fabricated chrome pieces, adding about $1000 to the Chevy’s price tag. The resulting car was quite well done, looking very much like a 1956 Cadillac Eldorado but in a trimmer, more managable size.

In creating the the El Morocco, Mr Allender sought to fill the gap between Chevy and Cadillac. The trouble was, he appears to have forgotten that there was already a whole range of Oldsmobiles and Buicks to fill that role. Only 34 cars were built from 1956-57. Eleven are known to still exist.